Our Approach

Discover, Design, Develop, Diverge

Our approach to design is all about simplicity and clear communication. This doesn’t mean we don’t deal in complexity. It simply means we take even the most complex idea, boil it down to its essence and make it digestible for the target audience.

The following is our approach to web design and other design work:

  • 1. Discover

    We research your company, your industry and your competition. We create a design strategy tailored specifically to you and your business goals.

  • 2. Design

    We generate high-fidelity, pixel-perfect mockups of how your website will look. The design phase lasts until you are happy with the look.

  • 3. Develop

    Once the designs are approved, the development phase begins. Our websites are coded to modern standards and then tested until they pass inspection.

  • 4. Diverge

    It’s time to go live! Once your website has been tested and approved by Divergent Pixel and you are satisfied, we publish the website.

Need a new website for your business or organization? Let's Talk